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Author: Marek Kosno

Search results in an online store and why do you need...

A good product search engine is one of the most important elements in an online store and...

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Digital Shelf – presentation of products in an online shop

Manufacturers have long been concerned about the proper presentation of products in traditional shops. They monitor the...

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Product descriptions – why are they so important?

Many customers (over 60%) change the brand of the chosen product while they are already in the...

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Brand visibility in the online shop – how does it influence...

At the very beginning we should ask ourselves a question if it’s worth caring about brand visibilty...

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What benefits do we have thanks to comment monitoring in e-commerce?

I’ve been connected to e-commerce for many years, however I never read reviews (comments) before shopping online....

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Reliability – positive reviews are the key to success of an...

What’s the secret of success? You’ve created an online store or maybe you think about founding it,...

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Make use of Allegro and increase your sales

It’s not a secret that Allegro is currently a leader among auction sites in Poland. Allegro enables...

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Monitoring of competition and price management at online store, part 1

This is the first post from the series of articles about price management at online store (and...

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Automatic management of allegro prices – case study

NOTE! In relation to confidentiality undertakings we don’t provide in this article specific data of allegro accounts...

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How to increase profit margin – exclusive products

In our article we’ll concentrate on electronic industry, which is famous for its high competitiveness and low...

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Bundles: 9 practical tips in e-commerce

In this post I’ll shortly describe the rules of making bundles and suggest you some practical tips,...

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The magic of the lost benefits in e-commerce

We start our new cycle entitled: price and special offers management in e-commerce. We’ll be writing on...

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The paradox of choice in e-commerce

Today we’ll try to answer the question – whether a big choice offered to the client is...

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Cross-selling: how to increase the amount of goods sold – 6...

Cross-selling – is a commercial technique connecting a product or  service to the purchase of another product...

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A/B price testing

Setting pricing strategy for the products sold is sometimes very difficult, because there is no ready set...

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How to set SaaS pricing ? – the best tips

In this article I’ll describe you how to choose the best price for SaaS product.So what is...

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How to raise SaaS pricing? – practical tips

You’ve already have your service on the market and you’re still developing it. That is why you...

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The 6 biggest mistakes in e-shops

The amount and variety of special offers is huge in e-shops. So how to use them wisely,...

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