Digital Shelf • Management Ecommerce • Digital Shelf • Analysis Market E-commerce
Digital Shelf is more than just an equivalent of a shelf in a stationary store.
This is every place on the Internet where your product and official materials about it are available, but also the way in which:
Distribution and stock
Store/shelf space
Packaging
On-site salesperson
Price and promotions
Product availability
Product visibility
Product and brand attractiveness
Brand trust
Current sales offer
Distribution and offline/online status
Presence on the Internet, on the website, with partners
Quality of materials, e.g. descriptions, photos, videos
Ratings, opinions, reviews
Own price and promotions, from partners
The availability of products for sale, both online and in individual brick-and-mortar stores, is a very important factor that directly influences customer decisions. Information about changes in availability status is invaluable knowledge for the sales departments of brand owners, which help partners maintain continuous availability, both in central warehouses and on digital shelves.
Combining knowledge from the areas of price monitoring and product analysis with monitoring recommended product lists and analysis of search results in stores is a real and very simple way to build a competitive advantage strategy in extensive virtual sales channels. Good cooperation with partners offering our products for sale is key at this level.
This is an area that combines all knowledge about your own offer, the offer of competitors and the current activities of companies on the entire market. E-commerce stores and platforms constantly offer promotions. Analysis of promotional campaigns, monitoring cross-selling and verification of marketing agreements are activities that can affect the marketing and sales tactics of a product, category or an entire brand from one day to the next.
Automation through rules based on Machine Learning and AI, advanced Dynamic Pricing and integration with Business Intelligence systems is the future, which is slowly becoming the standard today. Without optimization and automation of processes, constant growth in E-commerce will become increasingly difficult, even though this branch of the economy will continue to grow globally.
You optimize your online promotion strategies multidimensionally
You learn about your customers’ shopping habits
You have new possibilities to simplify your shopping journey
The Digital Shelf is a collection of different digital product touchpoints that customers interact with before making a purchase decision. It’s where customers find your products online – in online search results, on platforms like Allegro, Amazon, Ceneo, or Walmart, on your own Direct-to-Consumer (DTC) website, in shoppable social media promotions, or in digital ads. It’s where customers go to browse, analyze, and compare products they’re about to buy, just like they would on a physical display in a brick-and-mortar store.
The digital shelf is therefore a virtual ecosystem where customers can explore product offerings and make purchase choices, and companies strive to provide an attractive and consistent online shopping experience. This is crucial to the success of e-commerce companies, as it is the space where customers make their purchasing decisions. It is worth taking care of optimizing the Digital Shelf to attract customers’ attention and encourage them to make purchases.
Digital Shelf optimization positively impacts sales by making products more attractive and easier to find. Improving product and visual content can lead to higher conversion rates. Additionally, it helps companies stay competitive and adapt to changing market conditions.
Ensuring a consistent brand presence on the digital shelf is key to building recognition and trust with customers. Here are some steps you can take to achieve that consistency:
Striving for consistency in brand presence on the Digital Shelf helps build customer trust and create lasting relationships with them, which translates into the company’s success in e-commerce.
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