Well described products are one of the most important factors influencing conversion in every online store.
Here are some applications of this functionality in practice
Search for illegal use of restricted materials
Generating product description analysis reports
A good description should comprehensively present the product, but at the same time it should be prepared in a way that best rewards the position in SEO and SEM results, i.e. it should be constructed in accordance with the best practices of search engine algorithms (especially Google). Analysis of descriptions is a very useful tool for brand owners, because it helps to constantly verify the quality of data contained in product cards in individual online stores.
The Brandly 360 system enables monitoring any changes made by stores to descriptions and enables automatic verification of the correct implementation of the product description provided by the manufacturer or distributor. Each defined discrepancy is immediately detected and can be reported. The Brandly360 tool collects the content of entire product cards, i.e.: photos, product features, the entire description content, comments and other elements.
The system automatically combines products using AI with additional manual verification, ensuring quality data.
We scan products according to customer demand - data can be updated even every 10 minutes.
Configure daily reports or generate them individually for your needs. Export your data to CSV or Excel files.
View structured data in an individual Customer Dashboard. Clear and transparent charts will help you interpret the data more easily.
Observe the market situation exactly as you want - we will be happy to help you adjust the tool according to your preferences and needs.
You can also connect our system via API with your BI tool.
Since product descriptions are one of the most important elements of your marketing strategy, it is crucial that they are accurate and consistent across all retailers and distributors. Analyzing your product description can help you do this. What’s more, analyzing your product descriptions can also improve your descriptions. By identifying errors and inconsistencies, you can quickly fix any issues. This way, you can make sure that your product descriptions are the best they can be. Additionally, analyzing your product description allows you to keep an eye on your competitors. You will be able to see how they describe their products and what strategies they employ so that you can stay ahead of the competition.
Original product descriptions written in the language of benefits are of great importance to every customer, contributing to their purchase decision. Many of them – based on the descriptions – change the brand of the selected product in the online store, and this is influenced by the most important information – product features, product advantages, technical data – those that they did not know before. A good product description should answer the most important questions, ensuring that the product has no secrets for the customer. The most valuable are unique descriptions, i.e. not duplicated from other sites, characterized by originality. They can learn about them both from product descriptions, banners and lists of promotions/categories. Every manufacturer must attach great importance to ensuring that product descriptions ensure the highest possible conversion. Large online stores receive dedicated versions of descriptions, which are designed to ensure effective positioning of store pages.
The first way is to do it manually. This involves reading your descriptions and looking for errors, inconsistencies, or problems.
The second way is to use a tool like Brandly360. Brandly360 is a helpful platform that gives you full control over your product data. With our system, you can monitor your product descriptions, check them for errors, and gain insight into your competition.
If you want a thorough and comprehensive analysis of your product descriptions, we recommend using Brandly360.
Remember, however, that even the best description will not increase sales if it is not implemented on the store’s website or contains errors. Another huge problem are errors in product descriptions, especially incorrect content and images that do not display. Potential customers are also discouraged by incorrect parameters, which makes it difficult to find a given product or the lack of parameters at all. In addition, errors in page formatting are a major obstacle for those using the online store. In order to avoid making these mistakes and always have descriptions on the website that are helpful for customers and valuable in terms of SEO, it is worth having them analyzed. By working with Brandly360, you can be sure that this will be the case!
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