Pricing management

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No matter what you’re selling or what services you’re offering, prices are key. They largely determine business success. This applies of course to both stationary and online stores. Running an online store, you know the dynamics of e-commerce. New stores are created instantly, literally overnight, they compete not only with the goods they offer but also – even more often – with attractive prices. So, no matter how long you have been operating in the e-commerce business, the experience you have, and how popular your online store is, you need to remember skillful price management when deciding which products to raise the price and which to lower. You also need to handle your pricing strategy for certain products, know which ones are the most profitable, what is missing in the offer, and finally – which are the most competitive.

PRACTICAL USE OF THIS FUNCTIONALITY

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Dynamic pricing – keeping with market price movements

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Achieving sales and margin targets

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Price strategy management for various product groups

Top-quality data at your fingertips

The best matching quality on the market

Automatic matching using AI, with manual supervision gives us confidence in the data quality!

Your data always on time

We scan products as often as you need it, updating data even every 10 minutes.

Daily reports

Configure your automatic daily reports or generate them individually for your own needs. Export your data to CSV or Excel files. You can also connect our system with your BI tools via API.

User-friendly interface

Data visualization

View structured data in a personalized Customer Dashboard. Advanced charts will help you interpret the data more easily.

Customizing the tool to your needs

We are open to any customers’ suggestions. With them, we can improve the solution and grow even faster.
how to follow competitor prices

Other functionalities

See also

Monitoring cen i dostępności

Monitoring of prices and availability of products

We collect product prices along with promotions (discounts, crossed-out prices, sale prices) with the highest frequency on the market (even every 10 minutes)

Monitoring promocji na banerach

Promo & Sale monitoring

We collect all information on promotions in the online store. With our system, you can check the promotions your products are on.

Monitoring komentarzy i ocen

Reviews and rating analysis

Quick information about negative opinions (possible quality issues) for quick reaction.

Is the product worth the money?

Price is a very important measure of the value offered to customers, which they are willing to pay, but only if they are sure, they will benefit from it by getting a product or service adequate to their requirements and expectations. Otherwise, if they are not convinced, they will not leave any money in your online store. So, you have to remember the importance of wise and strategic price management. You need to consider many processes and factors, and thoroughly analyze the situation. It is also important to consistently implement the adopted assumptions and control the results obtained.

Accurate diagnosis is essential

To properly manage prices, you need to prepare an appropriate, well-thought-out assessment. It should cover several different factors, which on the one hand relate to your company and customers, and on the other – to your competition and the market environment. All pricing decisions must consider the company’s strategy and its competitive position. You must not forget the scope of the offer and sales profitability. It is essential to analyze the current pricing strategy, which will lead to better pricing management. Focusing on your organization is crucial, but the same amount of time should be devoted to your competition. This will give you a more complete picture of the market players, and significantly impact the quality and relevance of your pricing decisions.

Brandly360 – wise price management

The most important thing is to prioritize the business goals. They can be different depending on what strategy you adopt. Mostly it is generating profit, but often it is not just pure profit, but also a greater market share, the number of products sold, or protection of the workplace. Whatever you wish to achieve, short term as well as in the long term, you must always manage your prices skillfully. It is often complicated, so it is wise to use help. Brandly360 is a modern tool that will support you in managing prices according to the situation.

Brandly360 gives you answers to the following questions

  • Which products should we raise the price of?
  • Which products should sell cheaper?
  • What is the best pricing strategy for your products?
  • Which products are the most profitable?
  • What is missing in the offer?
  • Which of your products are competitive?