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Price Optimization & Management Software
It doesn’t matter what you’re selling or what services you’re offering – prices are key, and a pricing strategy can make or break your business. This applies, of course, to both brick-and-mortar and online stores.
If you run the latter, you surely know the dynamics of e-commerce. New stores are created every moment, literally overnight, and they compete not only in terms of product quality but also of price.
So, regardless of how long you’ve been in business or how popular your online store is, getting pricing right remains one of the most challenging aspects of e-commerce. You have to decide when to raise or lower your prices, by how much, and how to communicate the changes to your customers.
Sounds complicated? Well, because it is, especially if you try to do everything manually. This is where e-commerce pricing tools come in to make your life easier. Brandly360 is a powerful, AI-driven e-commerce pricing software that optimises your prices in real time based on market data and your own business goals.
PRACTICAL USE OF THIS FUNCTIONALITY
Dynamic pricing – keeping up with market movements
Maintaining or increasing market share
Achieving sales and margin targets
Price strategy management for various product groups
Reducing price sensitivity
Automation of pricing processes
Top-quality data at your fingertips
Meet Your Sales Goals With Brandly360
Whether you want to increase your revenue, margins, or market share, Brandly360 can help you reach your sales goals. The software gathers data from all over the web, including your competitors’ websites and online marketplaces. It then analyses this data and provides you with actionable insights that you can use to improve your pricing strategy.
Stay Ahead of the Game
In order to be successful in e-commerce, you have to be able to anticipate market trends and react accordingly. With Brandly360, you can do just that. The software uses artificial intelligence to identify patterns and trends in data, so you can stay ahead of the competition and make better-informed decisions.
Dynamic Pricing Is Key
E-commerce is a dynamic and ever-changing environment, so you need a real-time pricing strategy that can adapt to market conditions. Brandly360’s dynamic pricing feature ensures that your prices are always competitive, so you can win more sales and grow your business.
User-friendly interface
Simplify Price Management
Price management is a complex and time-consuming task, but it doesn’t have to be. Thanks to our system, you can automate your pricing strategies and save time and resources. The software makes it easy to track and manage your prices so that you can focus on other aspects of your business.
Customise the System to Fit Your Needs
Brandly360 is a flexible and customisable software, which means that you can tailor it to your specific needs. The system can be easily integrated with your existing systems and processes so that you can make the most out of it. For example, you can decide what products or groups of products you want to track, which competitors to be on the lookout for, etc.
Get Hard Data to Support Your Decisions
In business, decisions are often made based on gut feeling. But with Brandly360, you can get hard data to support your pricing decisions. The software provides you with detailed reports and analytics, so you can make informed decisions and improve your bottom line.
Other functionalities
See also
Monitoring of prices and availability of products
We collect product prices along with promotions (discounts, crossed-out prices, sale prices) with the highest frequency on the market (even every 10 minutes)
Promo & Sale monitoring
We collect all information on promotions in the online store. With our system, you can check the promotions your products are on.
Reviews and rating analysis
Quick information about negative opinions (possible quality issues) for quick reaction.
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Frequently Asked Questions on Pricing Management
What Is Pricing Management?
Pricing management is the process of setting and adjusting prices for products and services. This process can be manual or automated, and it usually takes into account market conditions, competitor prices, and the company’s own goals and objectives.
Why Is a Good Pricing Strategy Vital for E-commerce Stores?
A good pricing strategy is essential for any business, but it is especially crucial for e-commerce stores. In the online world, prices are constantly changing, and there is a lot of competition. So, if you want to be successful, you need to have a pricing strategy that can adapt to market conditions in real time.
What Are the Challenges of E-commerce Pricing?
Setting the prices is no easy feat, but getting them right in the e-commerce world is even more challenging. In addition to market conditions and competitor prices, you also have to take into account shipping costs, taxes, and other fees. And, of course, you need to make sure that your prices are attractive enough to win sales but also high enough to make a profit.
What Are the Benefits of Using Brandly360 Pricing Management Software?
There are many benefits of using Brandly 360 pricing management software, including the following:
- It is a cost-effective solution that can save you time and resources.
- It provides you with hard data to support your decisions.
- Thanks to the software, you can make better-informed decisions and get better results.
- It is easy to use and can be customised to fit your specific needs.
- The software helps you stay ahead of the competition by providing actionable insights into market trends.
- It simplifies price management and automates pricing processes.
How Can I Improve My E-commerce Pricing Strategy?
There is no one-size-fits-all answer to this question, as the best way to improve your e-commerce pricing strategy depends on your specific business goals. However, we recommend using pricing management software, such as Brandly360. With this tool, you can monitor market conditions, competitor prices, and your own business goals, so you can make informed decisions and adjust your prices in a timely manner.
Brandly360 Gives You Answers to the Following Questions
- Which products should we raise the price of?
- Which products should sell cheaper?
- What is the best pricing strategy for your products?
- Which products are the most profitable?
- What is missing from your offer?
- Which of your products are competitive?
Is the product worth the money?
Price is a very important measure of the value offered to customers, which they are willing to pay, but only if they are sure, they will benefit from it by getting a product or service adequate to their requirements and expectations.
Otherwise, if they are not convinced, they will not leave any money in your online store. So, you have to remember the importance of wise and strategic price management.
You need to consider many processes and factors, and thoroughly analyze the situation. It is also important to consistently implement the adopted assumptions and control the results obtained.
Accurate diagnosis is essential
To properly manage prices, you need to prepare an appropriate, well-thought-out assessment. It should cover several different factors, which on the one hand relate to your company and customers, and on the other – to your competition and the market environment.
All pricing decisions must consider the company’s strategy and its competitive position. You must not forget the scope of the offer and sales profitability. It is essential to analyze the current pricing strategy, which will lead to better pricing management.
Focusing on your organization is crucial, but the same amount of time should be devoted to your competition. This will give you a more complete picture of the market players, and significantly impact the quality and relevance of your pricing decisions.
Brandly360 – wise price management
The most important thing is to prioritize the business goals. They can be different depending on what strategy you adopt. Mostly it is generating profit, but often it is not just pure profit, but also a greater market share, the number of products sold, or protection of the workplace.
Whatever you wish to achieve, short term as well as in the long term, you must always manage your prices skillfully. It is often complicated, so it is wise to use help. Brandly360 is a modern tool that will support you in managing prices according to the situation.