Comprehensive price monitoring for producers

An e-commerce manufacturer will appreciate the price monitoring function to track price fluctuations on various online sales platforms. By meticulously monitoring prices in e-commerce, the brand can also effectively manage product distribution, which ensures price consistency on the market. Using price monitoring, the brand owner operating in e-commerce also ensures maintaining a valuable position in the digital shelf area and verifies the competitiveness of offers. Brandly360 observes prices in the entire e-commerce, including activities in the marketplace area. Therefore, using price monitoring on Allegro and other sales platforms, manufacturers can obtain current data on the activities of the competition. Thanks to a quick response to changes in product prices, they promote a given product more effectively, reaching a wider group of consumers.

The process of price automation and their flexible adjustment to changing market conditions with the dynamic pricing function from Brandly360 precisely and effectively supports the strong position of the brand in e-commerce. Thanks to price automation, manufacturers can take care of customer loyalty, scaling revenues by adjusting prices in real time to changing demand, supply and in relation to competitors’ offers. Thanks to the dynamic pricing function of Brandly360, the manufacturer optimally manages product surpluses and shortages. In addition, the module allows for the creation of personalized rules and the use of reports in the form of user-friendly reports. Digital shelf monitoring and process automation save time that brands spend on other key areas of activity. In addition, Brandly360, through e-commerce consulting and the availability of pricing advisors, can help create the most effective pricing scenario for the manufacturer.

Brandly360 allows you to monitor where and in what quantity a product is available (also offline). By tracking the level of product stocks at retailers and distributors, you can effectively manage production and logistics. The software regularly provides qualitative data that constitutes a valuable argument for making strategic decisions regarding the planning of marketing campaigns. For example, when a product is available in a large number of stores, the manufacturer may decide to implement a promotion aimed at customers in these specific locations. The tool, offering an intuitive dashboard and data in the form of alerts, also facilitates the identification of unauthorized sellers and the implementation of legal actions protecting the brand’s image.

Rich and high-quality product descriptions, enriched with quality photos, make products more attractive to customers, which in turn encourages them to make a purchase decision. This is important from the perspective of an e-commerce manufacturer who cares about the proper presentation of the assortment at end distributors. Monitoring product descriptions provides the brand with several significant benefits: ensuring consistency and accuracy of descriptions on various sales platforms, identifying areas for improving product descriptions, which can contribute to increasing the attractiveness of the offer, increasing customer trust by providing precise information about products.

Monitoring opinions enables better adjustment of the offer to the market needs by identifying the sentiment of reviews. This is crucial for protecting the brand’s reputation and building its image as a seller aware of the expectations of consumers and the market, as well as transparent towards partners. The tool allows for diagnosing cases of generating negative reviews and detecting inappropriate practices. Monitoring comments is also an inspiration for product development in line with consumer needs. Brandly360 provides manufacturers with full information on the presentation of products on various sales platforms.

The analysis of promotional activities for the manufacturer allows you to invest in marketing consciously, maximize sales, and increase ROI. The tool provides precise information in the area of ​​conducted actions, including banner and cross-sell campaigns. Thanks to the analysis of data from online stores and platforms, the manufacturer can verify the compliance of the campaign with agreements concluded with its partners. Promotion monitoring provides regular reports and alerts regarding non-compliance.

Proper product positioning in search results and in the category section of partners, both online and offline, translates into higher conversion rates and higher profits. Brand owners strive to position their products properly, often by entering into agreements with partners that ensure appropriate exposure of products when customers use the platform. The software monitors and reports these activities, providing precise data to check the effectiveness of the agreements.

The Brand Visibility Index contains comprehensive indications regarding the brand’s visibility on the digital shelf. Using the module, the manufacturer receives a comparison with the values ​​obtained by competing brands. Thanks to the analysis of key parameters monitored by Brandly360, which are necessary for the correct presentation of products, it can diagnose the brand’s position on the digital shelf, as well as set KPIs. The Brand Visibility Index provides data regularly, which allows for a qualitative assessment of marketing activities, comparing them to competitors and influencing the visibility of the brand’s products in e-commerce.