59% of respondents to Adyen's Lost in Transaction report believe that the main goal of automation should be to make it much easier to obtain information about a product, such as ingredients, origin, manufacturer or user reviews. As a manufacturer, you can meet consumer preferences and monitor your competitors' activities.
Comprehensive price monitoring for producers
Use reliable data and control your products with distributors,
partners and end sellers
Brandly360 measures the content of the digital shelf in an advanced way (with the support of AI and ML), providing manufacturers and distributors of brands with credible, reliable and quality information. The tool tracks selected areas on the Internet – online stores, price comparison websites, auction and trading websites, marketplaces, thanks to which, as a manufacturer, you can globally monitor the market and protect the image of your brand!
THEY TRUSTED US
Unique knowledge about your brand and your competitors' brands
Unlock the full potential of your brand with Brand Power Index
Discover the full potential of your brand with Brandly360’s Brand Power Index (BPI). With comprehensive analysis, from pricing to promotions, you’ll gain an advantage in building your image and increasing sales.
- Competition analysis: Access easy-to-understand reports and statistics to get a clear overview of your e-commerce competitors.
- Setting strategic goals: Comprehensive knowledge of the market situation, thanks to which you can precisely determine sales, marketing and business KPIs.
- Brand positioning on the market: Verification of detailed visibility metrics in order to understand the market situation and improve it.
Save time and automate your activities!
Tailor-made price monitoring for the manufacturer
Take care of the proper presentation of products and increase your conversion in online stores. Monitor the visibility of your products on the Internet, analyze how your competitors do it and make the right business decisions.
Monitoring b2b prices and competition is not everything
The price of a product is important, but in today’s world, the presentation of the product and the impressions in the sales service area are becoming increasingly important. Choose Brandly360 – an advanced tool for monitoring and optimizing the digital shelf, optimal for e-business. Increase the effectiveness of your strategy by reducing manual price monitoring to a minimum.
Brandly360: 360° promotion of your brand
For the vast majority of customers, a brand is an equivalent of product quality.
Brands are important both in buying regular items and brand new items. They are also in the top 3 indicated key factors in whim and complex purchases. They must stand out, be useful and carry a valuable message. The brand indicates the quality of the products, which is a common factor in choosing a given item. Brand and consumer experience are currently the same area. Customers who have good feelings about using products translate this into the brand, and then into loyalty in purchases.
Source: Report: Customer Experience Trends. Revolution or Evolution of Customer Experience? Brandly360, 2023.
As a manufacturer, you cannot afford to waste the potential that consumers who trust your brand see! Monitor your brand’s digital shelf now!
The only 100% focused digital shelf optimization tool for manufacturers!
Measure the content of the digital shelf to scale your business. Monitor the activities of your own sales network, check the price level, compare to similar products of competing brands, analyze promotional and marketing campaigns, evaluate comments on products, verify the quality of product descriptions and graphic content.
Brandly360's areas of activity for manufacturers
Optimize your digital shelf with Brandly360 using an advanced tool for monitoring products in e-commerce channels.
Go for price monitoring. Protect your brand and its pricing policy. Use price monitoring to monitor price changes in your sales network and scale revenue. With professional price monitoring in e-commerce channels, you control the distribution process of your products, ensuring price consistency on the market.
Dynamic pricing for the manufacturer. Automation in the service of conversion. Use dynamic pricing from Brandly360, powered by artificial intelligence (AI) and machine learning (ML), to more accurately predict customer preferences and behaviors and personalize your pricing. Adjust prices in real time to changing demand, supply, and in relation to competitor offers.
By monitoring product availability, Brandly360 contributes to your success!
Track product inventory levels at retailers and distributors. Effectively manage production and logistics, and optimize relationships with your partner network, ensuring customer satisfaction. Monitor where and in what quantity a product is available (also offline), to identify new potential sales points and scale currently used distribution channels, including omnichannel.
A presentation of product content that is attractive to the customer and effective for sales.
Thanks to the analyses of product descriptions provided by Brandly360, the manufacturer has the opportunity to present its assortment better and more effectively. The precise indications of the tool motivate your partners to quickly share full and precise product descriptions, which contributes to increased sales and building a positive brand image.
Scale your business by understanding customer expectations!
Monitoring opinions enables better adjustment of the offer to the market needs by identifying the sentiment of reviews. This is crucial for protecting the brand’s reputation and building its image as a seller aware of the expectations of consumers and the market, as well as transparent towards partners. Diagnose cases of generating negative reviews and detect inappropriate practices.
360o marketing. Brandly360 is the perfect partner in the analysis of promotional activities for the manufacturer, as it provides precise information on the actions carried out, including banner and cross-sell campaigns. Use promotion monitoring and verify the compliance of the campaign with the agreements concluded with your partners.
Brandly360 is the best partner for manufacturers
Brandly360 builds a competitive advantage for the offeror by providing comprehensive data that allows you to effectively adjust your offer and promotional message to changing market conditions.
Use and appreciate Brandly360 for:
Help in understanding the relationships in the e-commerce market.
AI and ML support in creating personalized reports and providing quality data.
Support in making informed business decisions.
Possibility to use a custom, dedicated solution.
Want to optimize your digital shelf management? Brandly360 helps manufacturers and brand owners monitor their retail network operations!
Brandly360 is a great tool for both C-level and executive teams
The strategic potential of Brandly360 in digital shelf management and brand monitoring will be appreciated by:
Management Team and CEO
With Brandly360, management makes tactical decisions based on reliable data, secured against manipulation. Verify KPIs and optimize business direction. Monitor competition, ensuring that the brand maintains a strong position.
Pricing managers
Pricing managers responsible for pricing strategies use Brandly360 to analyze pricing data in real time. This allows for quick adjustment of pricing policy to changing market conditions. Predict new tactics, increasing the effectiveness of the strategy used with dynamic pricing.
Analysts
Using Brandly360, a team of analysts engaged to work on the distributor side closely observes the pricing strategies of competitors, identifies changes in pricing policy. Analyze the consequences of these changes for the market position and plan the future price offer.
Product managers
Identify areas of the market where there are gaps in product offerings or opportunities for pricing changes that could lead to increased profits. Leverage support in tracking optimal retail pricing and promotional strategies. Monitor changes in customer preferences to plan product innovations in line with market needs
Marketing managers
Brandly360 is a key partner for the marketing department of an e-commerce manufacturer because it supports them in making more effective decisions, adapting their promotional strategy to current market conditions and increasing the effectiveness of their marketing campaigns.
Talk to a consultant and see what we can do together.
Brandly360 provides advanced brand monitoring in e-commerce, and its knowledge is based on data. Start increasing your profits by using our proprietary and practical solutions for manufacturers.
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Price Monitoring FAQs for Producers
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An e-commerce manufacturer will appreciate the price monitoring function to track price fluctuations on various online sales platforms. By meticulously monitoring prices in e-commerce, the brand can also effectively manage product distribution, which ensures price consistency on the market. Using price monitoring, the brand owner operating in e-commerce also ensures maintaining a valuable position in the digital shelf area and verifies the competitiveness of offers. Brandly360 observes prices in the entire e-commerce, including activities in the marketplace area. Therefore, using price monitoring on Allegro and other sales platforms, manufacturers can obtain current data on the activities of the competition. Thanks to a quick response to changes in product prices, they promote a given product more effectively, reaching a wider group of consumers.
The process of price automation and their flexible adjustment to changing market conditions with the dynamic pricing function from Brandly360 precisely and effectively supports the strong position of the brand in e-commerce. Thanks to price automation, manufacturers can take care of customer loyalty, scaling revenues by adjusting prices in real time to changing demand, supply and in relation to competitors’ offers. Thanks to the dynamic pricing function of Brandly360, the manufacturer optimally manages product surpluses and shortages. In addition, the module allows for the creation of personalized rules and the use of reports in the form of user-friendly reports. Digital shelf monitoring and process automation save time that brands spend on other key areas of activity. In addition, Brandly360, through e-commerce consulting and the availability of pricing advisors, can help create the most effective pricing scenario for the manufacturer.
Brandly360 allows you to monitor where and in what quantity a product is available (also offline). By tracking the level of product stocks at retailers and distributors, you can effectively manage production and logistics. The software regularly provides qualitative data that constitutes a valuable argument for making strategic decisions regarding the planning of marketing campaigns. For example, when a product is available in a large number of stores, the manufacturer may decide to implement a promotion aimed at customers in these specific locations. The tool, offering an intuitive dashboard and data in the form of alerts, also facilitates the identification of unauthorized sellers and the implementation of legal actions protecting the brand’s image.
Rich and high-quality product descriptions, enriched with quality photos, make products more attractive to customers, which in turn encourages them to make a purchase decision. This is important from the perspective of an e-commerce manufacturer who cares about the proper presentation of the assortment at end distributors. Monitoring product descriptions provides the brand with several significant benefits: ensuring consistency and accuracy of descriptions on various sales platforms, identifying areas for improving product descriptions, which can contribute to increasing the attractiveness of the offer, increasing customer trust by providing precise information about products.
Monitoring opinions enables better adjustment of the offer to the market needs by identifying the sentiment of reviews. This is crucial for protecting the brand’s reputation and building its image as a seller aware of the expectations of consumers and the market, as well as transparent towards partners. The tool allows for diagnosing cases of generating negative reviews and detecting inappropriate practices. Monitoring comments is also an inspiration for product development in line with consumer needs. Brandly360 provides manufacturers with full information on the presentation of products on various sales platforms.
The analysis of promotional activities for the manufacturer allows you to invest in marketing consciously, maximize sales, and increase ROI. The tool provides precise information in the area of conducted actions, including banner and cross-sell campaigns. Thanks to the analysis of data from online stores and platforms, the manufacturer can verify the compliance of the campaign with agreements concluded with its partners. Promotion monitoring provides regular reports and alerts regarding non-compliance.
Proper product positioning in search results and in the category section of partners, both online and offline, translates into higher conversion rates and higher profits. Brand owners strive to position their products properly, often by entering into agreements with partners that ensure appropriate exposure of products when customers use the platform. The software monitors and reports these activities, providing precise data to check the effectiveness of the agreements.
The Brand Visibility Index contains comprehensive indications regarding the brand’s visibility on the digital shelf. Using the module, the manufacturer receives a comparison with the values obtained by competing brands. Thanks to the analysis of key parameters monitored by Brandly360, which are necessary for the correct presentation of products, it can diagnose the brand’s position on the digital shelf, as well as set KPIs. The Brand Visibility Index provides data regularly, which allows for a qualitative assessment of marketing activities, comparing them to competitors and influencing the visibility of the brand’s products in e-commerce.