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Product Review Monitoring & Tracking Software

Manage data, gain insights, and start building brand equity

Positive recommendations created by users are among the most valuable marketing tools. They can build trust among new customers and influence their decisions when choosing a product. It is therefore very important for brand owners to keep their finger on the pulse and constantly monitor both opinions (highlighting important aspects) and synthetic customer reviews that appear on online store websites.

Start monitoring your customers' opinions

Here are some practical applications of this functionality:

Get instant information about negative reviews of your product range (respond quickly and effectively to potential quality issues).

Get the ability to estimate the popularity of competitors’ products based on changes in the number of reviews.

Don’t miss out on potential advantages and new marketing opportunities by analyzing positive reviews.

Conveniently estimate the popularity of competitors’ offers based on changes in the number of references.

Estimating the popularity of competitors’ products based on changes in the number of comments

Take consumers’ perspectives into account to improve their satisfaction levels.

Take care of your company’s image – monitor and improve your reputation.

Effectively identify areas to fill in the market. Stand out positively from the competition.

Get access to a tool that will help you take care of your online image

The Brandly360 algorithm is designed to continuously monitor the appearance of new comments. It also allows you to generate alerts that enable you to take the appropriate action.

  • Manage the comments section on an ongoing basis;
  • Detect unfair practices of generating negative opinions.
  • Gain full control over the area.

Why customer feedback information allows you to build a competitive advantage

Due to the increasing presence of advertising content in our lives, many people have started looking for alternative ways to verify the quality of a given product. That is why access to reliable opinions has become so important. In general, people trust other users much more than the manufacturer or seller themselves.

Communication with customers is essential – this is clearly evident, for example, in social media. Many people prefer to shop via social media platforms precisely because they have access to the entire community there.

elektronika użytkowa

Improve service quality through communication with customers

The ability to leave reviews in your store will be valuable to customers. Other buyers are more likely to purchase something that has already been tested and recommended by 90 other people. Treat our tool as an opportunity to conduct research and obtain reliable results – what your customers like and what they don’t. By listening to these comments, you get free access to a knowledge base. Take advantage of it and implement the changes suggested by interested parties. Maybe they would like other forms of payment? Or perhaps they care more about fast delivery than price? If a product is criticized, you already know that there is no point in ordering more of it.

making changes to the store – from the comments, you can deduce what changes to the store are desired by customers;
building loyalty – by moderating comments, you show interest in your customers, which translates into a more personal relationship (which helps to build loyalty);
source of information on wholesale purchases – reviews are a free source of knowledge on which products to order in larger quantities and which to withdraw from the store;
the store is more reliable for customers – the ability to add reviews makes you more credible in the eyes of customers;
The recommendation system increases sales – people are more likely to buy what others have already tried and recommend.
stay up to date with the latest news – comments will keep you informed about new products and trends – ahead of the competition

Opinion analysis and reporting tool – build your offer taking into account consumer needs

The opinion analysis and reporting tool helps you build an offer that will meet the needs of your consumers. Tailor your product range to the needs of those who buy from you. Treat the opinion section as a channel to help you create your offer. 

Thanks to our tool, you will stay up to date with what buyers think, what they want, and what bothers them. The internet is full of stores, so it’s worth doing everything you can to make sure yours is chosen as often as possible.

  • add desired products to your offer;
  • correct any errors;
  • remove unsuccessful proposals from your offer;
  • stay up to date with new products;
  • get feedback on your service.
They trusted us
User-friendly interface – high-quality data at your fingertips

The best connection quality on the market

The system automatically links products using AI with additional manual verification, ensuring high-quality data.

Your data always on time

We scan products according to customer demand—data can be updated as often as every 10 minutes.

Daily reports

Set up daily reports or generate them individually for your own needs. Export your data to CSV or Excel files.

Data visualization

Browse organized data in your personalized Customer Dashboard. Clear and transparent charts will help you interpret the data more easily.

Customizing the tool to your needs

Observe the market situation exactly as you wish—we will be happy to help you customize the tool according to your preferences and needs.

API integration

You can also connect our system to your BI tool via API.

See also our other features

Optimize your digital shelf with Brandly360, using an advanced tool for monitoring products in e-commerce channels.

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Monitoring of prices and availability

Protect your brand and its pricing policy with our tool that allows you to effectively monitor products on the Internet.

Monitoring of promotions on banners

A proprietary tool that monitors and automatically evaluates, based on predefined assumptions, the presence of a brand on banners in online stores.

Monitoring comments and ratings

Customer comments and product reviews are extremely important for every company. Keep your finger on the pulse and monitor what customers are saying about your products online.

Frequently asked questions about monitoring opinions and product reviews

Can’t find the question you’re looking for?  Contact us

Product comments and ratings, i.e., customer feedback, are extremely important for every company. They show what consumers’ experiences with purchased products are, which is important information for other customers. Based on this, potential customers can form opinions and be encouraged to shop at your online store, or, on the contrary, be discouraged and go to your competitors. At the same time, it is quite an important message for you as the owner of an online store, so that you can see how the products offered by your company are received. This will allow you to respond appropriately, which will be appreciated by your customers and will contribute to improving sales conversion.

This is the perfect solution for any company that, in addition to monitoring promotions, also wants to know what the trends are in opinions about the products it sells. With Brandly360 monitoring, all opinions and reviews are available in one place, which means you don’t have to check each online store separately. It is very important to know them and be able to respond to them – not only to negative comments about your company and its products, but also to positive feedback. You can use it and show it on the internet, contributing to increased sales. Monitoring comments and product reviews will allow you to pick out the best ones and then share them on social media, such as Facebook and Instagram.

Valuable comments and reviews must be included with each product, as this will significantly increase the interest of potential consumers. If they are hesitant, a positive review may convince them and ultimately make them decide to make a purchase. Perhaps, as an online store owner, you send newsletters and marketing emails to your customers. If so, it is worth informing them in these messages about your successes, which undoubtedly include positive customer comments. Choose opinions that emphasize the benefits of using a given product. Also, choose comments that talk about the features of the products, emphasizing that they meet the needs and expectations of customers.

The most important thing is that regardless of whether the comments are positive or negative, they can all have a valuable impact on running an online business. This is because they provide useful feedback – valid conclusions, interesting and relevant comments, and helpful advice. However, in order to have access to them and not overlook the most valuable ones, don’t forget to monitor comments and product reviews, which Brandly360 can help you with in a measurable way.

Monitoring comments and product reviews is a service that tracks and analyzes customer opinions about products on the Internet. Monitoring covers e-commerce platforms, Ceneo, and Allegro.

Monitoring comments and ratings allows you to identify problems, gather feedback from customers, optimize your offering, understand consumer expectations, and improve customer service quality.

By monitoring comments and ratings, you can obtain information about overall customer satisfaction, problems with products, customer service, competitiveness of the offer, and learn about the strengths and weaknesses of the brand.

To start using comment and product review monitoring, contact us to discuss the available options and determine the best solution for your business.