Tools - Brandly360

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Monitoring of Advertising banners

Find out how your products are promoted and how your marketing efforts are conducted. Compare it with your sales reports to assess the effectiveness of the planned marketing actions.

Analysis of in-store search suggestions

Each manufacturer should ensure that his products are as high as possible in the search results. Customers most often choose products that appear in the top positions in search engines. Check what positions your products are in.

Featured Product Lists monitoring

The order of products in online stores is of great importance. Put simply – how we arrange products on the shelf (Digital Shelf) will affect how often customers will choose them. To know if your product recommendations work, you should monitor them.

Product descriptions analysis

Good content is always valuable, no matter what you offer in your online store. It is of great help to a potential client. The product descriptions should be prepared by best practices. If you provide ready-made materials for stores – verify that they are correctly implemented.

Product prices and availability tracking

Support your sales teams to achieve their goals. Monitor products, price changes, and product availability. Make smart decisions based on data, not intuition.

Monitoring product reviews and ratings

Customer feedback is extremely important for each company. It shows what are the customer experiences with the purchased products or the store services. However, to keep your finger on it and not overlook the most valuable ones, do not forget to monitor reviews and product ratings.

Cross-sell monitoring

For successful sales, you need to keep your finger on the pulse, checking market trends and reacting to the changing business reality. All this is to provide your customers with the most interesting offer and thus obtain a high sales conversion. One of the most effective selling techniques is cross-selling.

Monitorowanie produktów na wyłączność

If you offer certain variants of your products to selected stores exclusively, you don’t want them to be sold anywhere else. However, it may happen that somehow they also appear in other, not authorized stores. This situation shouldn’t be happening and you need to know about it to control your business properly.

Price management

Regardless of what you sell or what services you offer, prices are key. They largely determine how successful your business is. You have to remember to skillfully manage prices when deciding which products to raise and which to lower. Start managing your prices wisely today!

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What is e-commerce monitoring?

Using special algorithms, our tool daily processes data from various sources: online stores, commercial websites, price comparison websites, or auction websites. Thanks to this, you can quickly and efficiently track your product portfolio in all channels. Brand monitoring in e-commerce is an automated system that you will use to analyze a wide range of sales activities – starting with tracking prices and availability of products, through observing the scope of promotions conducted by resellers, to monitoring reviews and cross-sale potential of a given product.

E-commerce monitoring keeps you up to date with what is happening within your brand, but also helps to go beyond and thus – predict upcoming trends and your customers’ needs. With the data, you will be aware of your products price benchmark, and receive recommendations of optimal prices, but you will also detect behaviors harmful to your business – with the possibility of comparing prices in various channels and individual distributors, you can check whether any of them undercuts the price and applies an unfair product pricing policy.

Web monitoring - how to track your brand?

Effective Internet brand monitoring is not only about analyzing the prices and availability of your products. You should take a closer look at a number of other activities that largely determine how your brand is promoted and perceived. Brand monitoring in e-commerce is a detailed analysis of the mechanisms of the industry, competition, consumer behavior, especially the needs and main reasons for dissatisfaction, mentions of your company, cross-selling mechanisms, banner promotions, product descriptions, search suggestions in stores, and much more.