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Price automation for manufacturers and online stores

advanced Dynamic Pricing based on machine learning (ML) and artificial intelligence (AI)

You can achieve market advantages by using mechanisms of partially automatic or automatic determination of reference prices of your products, based on the market offers of your competitors’ products or on advanced algorithms.

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Online store pricing automation – stay one step ahead of the competition

Here are some applications of this functionality in practice

Research into pricing trends and strategies (distributors and competitors)
Analysis of the impact of competitor product availability on sales
Adjusting the pricing strategy to the availability of competitors’ products
Better inventory management
Verification of availability and prices of your own products
Better inventory management
Detect hidden price promotions
List price analysis

Automation of pricing processes

Price automation

How does pricing automation work?

Price automation works based on advanced algorithms and scenarios that allow you to dynamically adjust product prices in your online store. Thanks to this process, your prices are constantly monitored and automatically changed to adapt to the current market situation and competition activities. You can set goals, such as maximizing margin or being the cheapest seller, and set parameters on which automatic price changes should be based (e.g. purchase price and minimum margin).

Within price automation you can choose from ready-made scenarios or create your own so that prices are set according to your guidelines. This process saves your employees time because they don’t have to manually update prices, allowing them to focus on other important aspects of the business. 

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Save time and automate your activities!

Automatic price change - or average market prices?

Price automation also allows you to react quickly to changing market conditions, seize opportunities to optimize margins or increase sales. It also eliminates the risk of making pricing errors that could affect your company’s profits and image.

The pricing automation process is key to effective e-commerce pricing management, allowing you to gain a competitive advantage in the market and increase the efficiency of your online store.

Brandly360 pricing automation features: 

The most flexible pricing formulas with a user-friendly wizard
Possibility to add conditions to rules based on any data from the system and the client
Real-time price updates
Unlimited size of pricing rules - up to 100 conditions
Automatic price testing
AI and ML based recommendation systems

Price Automation in online stores, auction portals, marketplaces and price comparison sites

Price automation is a key element of the e-commerce pricing process. By using price automation tools, brands can react quickly to changes in competitor prices and monitor product prices across different sales channels. Price automation allows you to maximize profits by setting minimum margins and margin limits for a given product across each sales channel. Thanks to the collected up-to-date information from price monitoring, the pricing process becomes more efficient and the time needed to react to changes in competitor prices is significantly reduced. Price automation is an indispensable tool for all sellers who want to maintain a competitive pricing policy and effectively manage their offer in a dynamic e-commerce environment.

Depending on what solution you need, we offer:

  • Price automation in price comparison sites (e.g. Ceneo)
  • Price automation on auction portals (e.g. Allegro)
  • Marketplace pricing automation (e.g. Google Shopping, Amazon)
  • Ready integration via AP interfaceAnd (e.g. Baselinker, Magento)

Do you need a custom solution? Contact us

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Friendly user panel - quality data at your fingertips

The best quality connections on the market

The system automatically combines products using AI with additional manual verification, ensuring quality data.

Your data always on time

We scan products according to customer demand - data can be updated even every 10 minutes.

Daily reports

Configure daily reports or generate them individually for your needs. Export your data to CSV or Excel files.

Data visualization

View structured data in an individual Customer Dashboard. Clear and transparent charts will help you interpret the data more easily.

Adapting the tool to your needs

Observe the market situation exactly as you want - we will be happy to help you adjust the tool according to your preferences and needs.

API Integration

You can also connect our system via API with your BI tool.

See also our other functionalities

Optimize your digital shelf with Brandly360 using an advanced tool for monitoring products in e-commerce channels. 

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Protect your brand and its pricing policy with our tool that will allow you to effectively monitor your products on the Internet. 

An original tool that monitors and automatically assesses, based on previously defined assumptions, the brand’s presence on banners in online stores.
Comments and product ratings from customers are extremely important for every company. Keep your finger on the pulse and monitor what customers say about your products on the Internet.

Frequently asked questions about price automation

The question you are looking for is not here? Contact us

Price automation is the process of using advanced technology and IT tools to automatically set and adjust prices for products or services. With price automation, companies can monitor changes in the market, analyze data, consider competitive factors and customer demand, and then automatically adjust prices in real time. This allows for more effective and competitive price management, margin optimization, and rapid response to changing market conditions.
Good pricing strategy is essential for any business, but it is especially important for e-commerce stores. In the online world, prices are constantly changing and there is a lot of competition. So, if you want to be successful, you need to have a pricing strategy that can adjust to market conditions in real time.
Pricing is no easy task, but setting prices in the world of e-commerce is even more challenging. In addition to market conditions and competitor prices, you also need to consider shipping costs, taxes and other fees. And of course, you need to make sure your prices are attractive enough to win the sale, but also high enough to make a profit.

There are many benefits to using Brandly360 pricing automation software, including:

  • It is a cost-effective solution that saves time and resources.
  • Provides hard data to support your decisions.
  • With software you can make more informed decisions and get better results.
  • It is easy to use and can be customized to suit your needs.
  • The software helps you stay ahead of the competition by providing actionable insight into market trends.
  • Simplifies pricing management and automates pricing processes.
To manage prices well, you need to prepare an appropriate, well-thought-out diagnosis. Its scope should include several different factors that, on the one hand, relate to your company and customers, and on the other – to the competition and market environment. All pricing decisions must take into account the company’s strategy and its competitive position. You cannot forget about its range of offers and sales profitability. It is absolutely necessary to perform an analysis of the current pricing strategy, which will allow for better price management. Focusing on your own organization is crucial, but you should devote the same amount of time to the competition, thanks to which you will get a fuller picture of market players, which will significantly affect the quality and usefulness of pricing decisions.
The most important thing is to set priorities among the company’s goals. They can be different, depending on the strategy you adopt. In most cases, it is generating profit, but often it is not about pure profit alone, but also about a larger market share, the number of products sold or protecting the workplace. Whatever you want to achieve in both the short and long term, you must always skillfully manage prices. It is often not easy, so it is beneficial to reach out for help. Brandly360 is a modern tool that will help you set prices appropriately to the situation.
  • Which products should we raise prices on?
  • Which products should we reduce the price of?
  • What is your optimal pricing strategy for your products?
  • Which products are the most profitable?
  • What products are missing from the offer?
  • Which of your products are competitive?

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