Allegro price monitoring

Price changes on Allegro can be monitored both manually and using external monitoring tools. For a larger number of products or the need for regular competitor analysis, it is recommended to use automated systems. Brandly360 allows you to monitor both minimum and average prices, identify sudden fluctuations, and assess the impact of competitors’ promotional activities. 

To use price monitoring and check the level of price fluctuation, you need to:

– define a list of products and sources (e.g. Allegro, price comparison websites, online shops),

– determine the preferred frequency of data collection with a consultant (e.g. every hour, every few hours, every 10 minutes), 

– enable the alert system informing about changes in prices, availability or positioning of offers, 

– analyse historical data – Brandly360 aggregates it in various forms: price change charts, average level summaries, seasonal trends; this data is available in the panel and in the form of exports (e.g. to spreadsheets or external systems – ERP, BI), 

– optionally configure automatic price update rules (dynamic pricing).

The Brandly360 team supports customers at every stage of the solution configuration, helping to adapt the system to the specifics of the product range and business objectives.

Price monitoring on Allegro can be carried out at various levels of sophistication: from simple analyses of your own offers to automatic tracking of competitors’ activities. Allegro Analytics, which includes data on sales, prices and offer visibility, is useful for basic analysis. For a larger number of products or if you need to analyse the competitive market, it is worth using external tools. Brandly360 collects information about current prices, stock levels and product availability among competitors, records changes in offer positioning, and sends alerts in response to specific changes (e.g. a price reduction by a competitor). Brandly360 price monitoring also provides a price alert function and dynamic updates (to respond appropriately to market changes), ensuring data export for further analysis.  

Thanks to the system, sellers can observe both offers in their category and online shops, monitoring not only minimum prices, but also average and historical prices, in order to diagnose trends, plan promotional campaigns and effectively avoid price wars.

Monitoring can be performed at various time intervals, including according to a set schedule, regardless of the number of offers tracked. 

In the case of a large assortment, process automation (e.g. dynamic pricing) reduces the risk of errors and relieves the operational team.

Price monitoring on Allegro using Brandly360 provides data on prices, product availability, promotions, offer IDs, ratings and reviews, as well as competitors’ sales strategies. The system also records price fluctuations, the position of offers in search results and delivery parameters. 

In combination with digital shelf analysis, it is possible to obtain detailed information about the positioning of products on the so-called digital shelf (supplemented with exposure related to the offer and supporting product content and reviews). Sellers can use this data to better understand what affects the increase or decrease in the visibility of offers. Position monitoring is useful for evaluating the effectiveness of marketing and optimisation activities. Combining price data with listing analysis provides a complete picture of the market situation and enables decisions to be made based on the actual behaviour of competitors. 

What is more, as there are many active sellers on Allegro, this platform is one of the most comprehensive sources of information about the market situation and competitors’ activities. By monitoring prices and offers with Brandly360, you gain access to data that truly reflects market dynamics. Monitoring prices on Allegro allows you to collect data on prices, offers, promotions, auction numbers, product ratings and the sales strategies of other sellers.

Yes, especially in the context of productisation, where many offers are combined into a single product view. In this model, buyers no longer browse through dozens of listings, but see a single product card with a list of sellers, and the price, availability, delivery terms and ratings determine who appears higher on the list. 

Price monitoring on Allegro using Brandly360 works well for:

– ongoing tracking of positions,

– analysing the pricing policy of competitors for the same products,

– identifying moments when it is worth adjusting the offer to improve visibility, 

– optimising delivery terms and additional parameters affecting the ranking,

– comparing your actions with historical data and evaluating their effectiveness.

Combined with digital shelf analysis, the seller gains a complete picture of how their offer is presented against the competition, not only in search results, but also at the level of a specific product. 

In a productisation environment, where the customer mainly sees a list of sellers, even a small difference in price or delivery time can determine their choice. Brandly360 monitoring ensures a quick response, precise strategy adjustment and increased chances of acquiring a customer in direct comparison with other offers.

The frequency of price monitoring on Allegro should be adjusted to the nature of the products and market dynamics. In the case of highly competitive categories (e.g. electronics, clothing), prices may change several times a day, so it is worth monitoring them in real time or hourly. For more stable markets (e.g. car parts, tools), it may be sufficient to track prices several times a day or once a day. Niche products with low price dynamics can be monitored less frequently, e.g. once a week. 

At Brandly360, we tailor the monitoring schedule to unique and profiled business needs, ensuring continuous access to data.

In summary, regular price analysis supports rapid response to competitor movements, margin optimisation, improved visibility of the offer (especially in the productisation system) and identification of errors and pricing opportunities.

Brandly360, as a tool for recording price changes, collects and stores historical data, enabling market analysis not only in the short term but also in the long term.

Thanks to Brandly360, retailers can: 

– identify seasonal patterns and competitors’ responses to changes,

– compare their own pricing policy with market trends,

– evaluate the effectiveness of previous promotional activities,

– predict market reactions to planned changes,

– prepare for campaigns in advance, based on data from similar periods. 

The system provides data in the form of charts, reports and exportable files (which can be further imported into analytical systems such as BI).

The data aggregated by Brandly360 supports not only operational price management, but also strategic planning.

Unfortunately, on 1 October 2020, Allegro finally disabled the option to download transaction history. This is where tools such as Brandly360 come in handy, as they save price history in the system, allowing you to examine price trends and compare price levels over a specific period of time.