Make wise decisions
Brandly360 supports your sales team by providing up-to-date market information on the prices and offers of your competition to help you optimise your performance and achieve your sales goals.
With the help of comprehensive data, analyses and reports, you can easily monitor the e-commerce market without spending too much time and resources. With Brandly360 e-commerce monitoring tools and services, you can be sure that your sales team is always ahead of the game.
Increase the effectiveness of your advertising activities in online stores.
Price and availability tracking
Promotion tracking on banners
With the help of detailed analyses and reports, the development and implementation of a data-driven pricing strategy has never been easier.
Stay ahead of the competition and make better decisions for your business with Brandly360 services.
We recommend monitoring the largest online stores (usually fewer than 10-15, depending on the country), price comparison sites and auction portals. This will help you identify areas for improvement as well as opportunities for price increases.
Definitely not, for several reasons:
shops don’t always fully cooperate with comparison engines;
there’s often no up-to-date information about products that are out of stock;
there are often several product pages for the same product (different prices, sets, promotions).
Shops – prices, stock, promotions;
Price comparison websites – prices;
Auction portals – prices, sales volumes.
Exerting pressure on stores that first lowered the prices (it’s illegal in some countries). Taking care of the right margin level on the market is considered one of the key challenges, especially with low-margin products.
The opportunity to monitor the price flexibility of products.
Detection of potential fraud (financial, tax, customs) – shops with very low prices.
For some chains, the possibility to check the availability of goods in individual stationary stores.
Keeping track of changes in pricing strategies.
Determining the popularity of products and sometimes the effectiveness of promotions.
Sales comparison, which allows you to improve the analysis of your own pricing strategy, performance and promotions (elimination of external factors).
Monitoring of the availability of products at competitors’ websites.
The answer is unclear here because it depends on several factors, such as shipping costs or taxes.
However, nowadays, with the blurring of borders, especially in the digital world, customers can, for example, choose any Amazon website and order goods from where they are cheapest.
So if there is no logistical and tax barrier, the availability of cheaper goods or services abroad will definitely affect sales in the local market. As such, monitoring foreign shops should be at least considered for the optimal performance of your e-commerce website.
For some chains, it is possible to determine the availability of goods in individual stationary stores.