Make wise decisions

Monitor the prices and offers of Your competition

COME OUT OF YOUR COMPETITION

Increase your incomes

Brandly360 supports your sales team and helps them to achieve the best sales results. Thanks to comprehensive data, analyses and reports it minimizes manual analysis of competition. Our tool also helps your e-commerce team and sales managers to be visible on the market and be ahead of your competitors.

Monitor your competition

Make good decisions based on data, and not on your intuition!

Avoid mistakes

Automate your processes to avoid human mistakes

Increase your incomes

Match your offer to seasonality and current trends

Catch up with trends

React quickly to actions of your competition, to increase your role on the market

MONITOR, COLLECT AND ANALYSE DATA WITH BRANDLY360

How to keep track of the competition’s prices?

Qualitative Daten sind die Grundlage für die richtige Bildung der Preisstrategie und mit der richtigen Strategie können Sie mehr Kunden gewinnen und Ihre Marge erhöhen. Verwenden Sie die Daten Ihrer Mitbewerber, um Produkte zu finden, mit denen Sie Ihre Produktpalette erweitern können. Treffen Sie auch Kaufentscheidungen auf der Basis historischer Daten.

Konzentrieren Sie sich auf die richtigen Wettbewerber, Produkte und Marken. Finden Sie heraus, wie die Preispositionierung mit dem Markt korreliert und welche Produkte zu einem höheren Preis verkauft werden können, ohne dabei Gewinn zu verlieren.

 

 

The most important tools used in
e-commerce

Erhöhen Sie die Effektivität Ihrer Werbeaktivitäten in Online-Shops

Price and availability tracking

Price managment

Cross-sell tracking

Monitoring produktu na banerach

Promotion tracking on banners

Monitoring of product prices

Monitor prices and find out how they form on the market. Stores can change their prices several times a day. That is why it’s important to track your competition with price monitoring system

Competitive data and statistics

Support your sales team thanks to a comprehensive view of the market. Thanks to that your team won’t wonder and analyse manually how your prices, special offers and range of goods are different from your competition prices. Find out which customers have an influence on customers demand.

Alerts and reports

The system allows you to generate different types of reports, both for specified products and whole categories. Receive also alerts concerning sudden changes on the market. Save time and avoid manual price tracking in e-commerce channels.

The analysis of ratings and reviews

If you want to know more about products, we can track for you ratings and reviews of your competition. Thanks to that you’ll evaluate an offer better and you’ll find out what product categories you should have.

Unavailability analysis

Compare and analyse availability of products in different distribution channels.Thanks to historical data you can also evaluate sales seasonality. Find also products, which are unavailable at your competition store and rise their price without loss of profit.

Dedicated recommendations

Based on data, our system suggests what prices should be set for particular products. Thanks to that you’ll be able to maintain leader position. Manage your pricing policy efficiently.

Pricing rules and experiments

Speed up and automate processes of setting prices in your store – define pricing rules for particular products and categories. Experiment also with different variants of prices. Thanks to our system you will be able to test prices easily with A/B testing.

Support and know-how

If you need any support – use knowledge and experience of our specialists. We’ll help you and advise you how to use the received data.

MAKE GOOD DECISIONS BASED ON CURRENT DATA, AND NOT ON YOUR INTUITION!

Do you need a high quality data concerning your products prices?

Thanks to the right price analysis, the implementation and development of a right pricing strategy will be more effective and easier!

Frequently asked questions on price and product monitoring

How should prices be monitored?

We recommend monitoring the largest online stores (usually less than 10-15, depending on the country), price comparison sites and auction portals.

I already monitor price comparison websites, is that enough?

Definitely not, for several reasons:

  • Shops don’t issue a full offer in comparison engines.
  • Often there is no reliable information about the availability of goods.
  • Usually there are several product pages of the same product (different prices, sets, promotions).
 

What should be monitored?

  • Shops – price, availability, promotions.
  • Price comparators – price.
  • Auction portals – price, sales volume.

Why is it worth monitoring prices, availability and sales of your own products?

  • Exerting pressure on the shops which first lowered the price (not in every country legal :). Taking care of the right margin level on the market is considered to be one of the key challenges, especially with low-margin products.
  • The ability to monitor the price flexibility of products.
  • Detection of potential fraud (financial, tax, customs) – shops with very low prices.
  • For some chains the possibility to determine the availability of goods in individual stationary stores.

Why is it worth monitoring and observing the prices of competitors?

  • We monitor changes in pricing strategy.
  • Based on sales data from auction portals, we can determine the popularity of products and even try to estimate the effectiveness of promotion of competitors’ products.
  • Comparison of sales with the competition also allows to increase the quality of analysis of own promotional activities (elimination of external factors).
  • We can easily monitor the quantity of available products of our competitors in stores (shelf share).

Is it necessary to monitor prices in foreign shops?

The answer is not clear here, because it depends on several factors, e.g. shipping cost. However, nowadays, the borders in Internet trade are blurring, e.g. a customer can choose any Amazon store from Europe and order goods where they are cheapest. So if there is no logistical and tax barrier, the availability of cheaper goods abroad will definitely affect sales in the local market.

Benefits of price monitoring, availability and sales of products

  • Price monitoring – detection which shop first lowered prices – support in managing subsidies.
  • Analysis of the impact of competitive price changes on the sale of own products – the diagnosis allows to establish a strategy for responding to price changes in competitors. Example: a competitor introduces a price reduction which causes a decrease in sales of our products. Reaction: lowering the prices of our products immediately after a price change in the competition.
  • Closer monitoring of the effectiveness of our own promotional activities. This is particularly important because relying on sales reports provided by stores can be very confusing.
  • Shelf share compared to the competition.

For some chains, it is possible to determine the availability of goods in individual stationary stores.