variety of beans

How to increase profit margin – exclusive products

In our article we’ll concentrate on electronic industry, which is famous for its high competitiveness and low margins. Since e-commerce appeared and many stores fighted for a customer, using mainly lower price, the medium margin of equipment sales has lowered remarkably. Additionally a great popularity of price comparison websites enables customers to find the cheapest product.

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cross selling

Cross-selling: how to increase the amount of goods sold – 6 tips

Cross-selling – is a commercial technique connecting a product or  service to the purchase of another product or service. In 2006, Jeff Bezos, revealed that 35% of Amazon sales were a direct result of cross-selling. It’s worth becoming familiar with techniques for utilizing this practice, especially during times when margins on products are often lower than 10%. Cross-selling is a great way to increase return on sales.

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