In our article we’ll concentrate on electronic industry, which is famous for its high competitiveness and low margins. Since e-commerce appeared and many stores fighted for a customer, using mainly lower price, the medium margin of equipment sales has lowered remarkably. Additionally a great popularity of price comparison websites enables customers to find the cheapest product.
In this post I’ll shortly describe the rules of making bundles and suggest you some practical tips, which will help you to improve efficiency of conducted activities.
Cross-selling – is a commercial technique connecting a product or service to the purchase of another product or service. In 2006, Jeff Bezos, revealed that 35% of Amazon sales were a direct result of cross-selling. It’s worth becoming familiar with techniques for utilizing this practice, especially during times when margins on products are often lower than 10%. Cross-selling is a great way to increase return on sales.