Category: Promotion management

What Is Competitive Pricing Intelligence?

Competitive pricing intelligence, also commonly referred to as price intelligence, is a business activity that involves collecting...

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Premium brands and luxury goods: do they have to compete?

Are premium brands resistant to the competition? Does the need to adapt to the market not apply...

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Search results in an online store (share of search) – how...

The term search engine is mainly associated with Google services, however, online stores (e-commerce) also use advanced...

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Monitoring of Banner ads in e-commerce

Banner ads are among the most popular promotion methods in online stores. Their number is often annoying...

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How to increase profit margin – exclusive products

In our article we’ll concentrate on electronic industry, which is famous for its high competitiveness and low...

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Bundles: 9 practical tips in e-commerce

In this post I’ll shortly describe the rules of making bundles and suggest you some practical tips,...

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Cross-selling: how to increase the amount of goods sold – 6...

Cross-selling – is a commercial technique connecting a product or  service to the purchase of another product...

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