When the sales in your online store increases you look for new channels thanks to which you’ll reach your potential customers. One of possibilities of sales development and increasing the leads are price comparison websites. According to the research conducted by Gemius, every second person who buys in the Internet uses this type of tools. In this post you’ll find out how price comparison websites work and what are their pros and what threats they can cause. So let’s have a look at some solutions.
Christmas is a hot season for many online stores. They gain the highest sales results on an annual basis, what is connected with intense preparation before this season.
Starting already in November the number of customers, who do the online shopping, is increasing. First we have Black Friday, then Cyber Monday and the hot shopping season lasts until Christmas. This trend is used by price comparison websites. We can notice here their advertising activity. Thanks to many different ad sources they attract Internet users.
Every online seller wants to know what to do to be chosen from many competitive stores.
This is the first post from the series of articles about price management at online store (and not only). In this series I’ll try to describe in detail how the modern process of price management looks like.