Competera is a price intelligence and optimization tool that offers a unique approach for businesses to stay competitive in the market. Unlike other apps, Competera pricing platform focuses on only three main packages: Competitive Data, Pricing Automation, and Price Optimization.
The main principle behind Competera’s optimization solutions is to simplify the process for businesses by providing a unified platform that gathers insights from different areas. This way, businesses can maximize their profits by automating the entire process and taking advantage of price optimization opportunities.
Competera pricing platform helps turn competition-based pricing strategies into well-oiled machines, making it easier for businesses to focus on what they do best.
Competera is undoubtedly a simple yet intuitive solution that provides businesses with the insights they need to succeed in today’s market. But at the same time, it isn’t the only price optimization software out there.
Below, we focus on the alternatives.
Brandly 360
Brandly360 is a one-stop e-commerce monitoring solution that stands out from its competitors. With an extensive list of features and a user-friendly interface, Brandly360 provides sales teams with real-time insights into their rivals’ prices, product assortment, and promotions.
The complete suite goes beyond price and availability tracking to include product reviews and ratings, cross-sell monitoring, exclusive product monitoring, pricing management, promo & sales monitoring, as well as a deep analysis of the products’ features information.
Brandly360 also provides customers with an intuitive dashboard and modern user interface that allow them to track all of their activities in one place. This gives them a comprehensive view of their online presence and competitive landscape, enabling businesses to make informed decisions faster.
What Sets Brandly360 Apart?
At first glance, Brandly360 may appear to be just like any other e-commerce monitoring solution. However, once you take a closer look at its feature set, you will quickly realize why it stands out from its competitors in the digital commerce industry – and why it is one of the best Competera alternatives.
- Product price monitoring – one of the key features of Brandly360, it allows users to easily compare and track prices of products across multiple online and offline retailers. This allows not only for competitive pricing intelligence but also for next-generation price management. The data and price extraction is done in a fast and accurate manner, enabling users to get real-time insights into their competitors’ prices. This competitor data is then easily configurable and can be utilized to help businesses achieve their desired goals.
- Product availability tracking – availability is the second most important factor for customers when shopping online, so it is only natural that Brandly360 provides its users with the ability to track product availability across multiple retailers. This piece of competitor data allows for better inventory management and helps users assess the market dynamics at a given time. With historical and real-time data, this is a powerful tool that enables users to make the most out of their e-commerce presence.
- Price management – the competitor data is only as good as the pricing strategies that are put in place. And since your competitor pricing software should be able to adapt, Brandly360 allows users to manage their pricing strategies across multiple retailers directly from the app. This feature helps users streamline the intelligent pricing process and significantly reduce the time spent on devising pricing strategies. On top of that, Brandly360 pricing software includes a repricing tool, one of many automation tools that will adjust prices with minimal pressure on its support staff.
- Product description analysis – Brandly360 isn’t only about getting the most out of your pricing strategy and foreseeing market trends. It also allows you to get a deeper understanding of your niche in the ecommerce industry. The product description analysis feature enables users to compare the descriptions and features of their own products with those offered by their competitors. This helps them with competitive insights into competitors’ offerings as well as provides them with a tool to optimize their own product descriptions and features.
- Advertising banner monitoring – paid ads and banners are essential for a successful e-commerce presence. And while tracking competitor ads can be time-consuming, Brandly360 makes it much easier with its advertising banner monitoring feature. It enables users to monitor the ads of their competitors and gain valuable insights into what messages they are sending out, giving them a better understanding of how their own ad campaigns should be structured in order to compete more effectively.
- In-store search suggestion analysis – this feature enables users to track the in-store search suggestions on third-party retailer websites. This data can be used to gain valuable insights into customer behavior and preferences, as well as to track their own products’ visibility on the websites of their competitors. Suggestion data collection gives your sales team a better understanding of how your products rank against the competition in terms of visibility and performance.
- Review and rating monitoring – tracking customer feedback is an effective way to gauge how well your products are performing and to get an idea of what customers think about them. Brandly360 can help you with that, too.With this feature, businesses can track customer reviews and ratings across multiple channels. This, in turn, helps companies act upon customer feedback in a timely manner, which makes it possible for them to make the necessary adjustments and remain competitive.
- Cross-selling monitoring – having an effective cross-selling strategy is essential for any e-commerce business. Brandly360’s cross-sell monitoring feature allows businesses to track the products that their competitors are recommending, as well as how often they appear in recommendations and suggestions. This data can be used to inform your own promotional strategies, helping you reach more potential customers with tailored offers and increased visibility.
- Exclusive product tracking – this feature caters to the needs of businesses that are looking for a way to track their exclusive product deals – and, more importantly, monitor whether there are any unauthorized retailers offering those products. If the app detects any malicious activity, it will alert the user and provide them with detailed information about the situation. This helps to ensure that businesses can protect their exclusive deals, saving their brand image, and market share, on top of avoiding any potential losses.
- Promotion and sale monitoring – Brandly360 enables organizations to assess the performance of their promotions and sales campaigns with multitudes of data science. The app gives real-time insights into their campaign’s performance, making the evaluation process much easier and more efficient. This data can also be used to identify trends in customer behavior, something that can be extremely useful for businesses when devising new promotional strategies aimed at revenue growth.
- Product features monitoring – finally, Brandly360 gives users the ability to monitor their competitors’ product features – what is listed, how it is described, etc. This data can be used to gain a better understanding of how your competitors market and position their products, allowing you to stay ahead of them with your own product descriptions. With this data at hand, and with the product description analysis mentioned earlier, you can tailor your own product descriptions in a way that is more effective in engaging with customers.
Summing Up
Brandly360 is a comprehensive e-commerce monitoring solution that stands out from its competitors. With an extensive list of features and a user-friendly interface, this app provides businesses with real-time insights into their rivals’ prices, product assortment, and promotions.
From competition monitoring to promotion tracking and cross-sell analysis – the app offers everything one might need in order to increase revenue potential and stay competitive in today’s market. It can help you make informed decisions faster, giving your business the edge it needs in order to succeed both online and offline.
Want to get set up with competitor monitoring, price tracking and even more?
Book a free demo to monitor any e-commerce competitor pricing and get instant info of important price movements and more!
Other Competera Pricing Platform Alternatives
In addition to Brandly360, there are several other alternatives on the market that provide similar features and services. These include:
Minderest
Minderest is a cloud-based suite of competitive intelligence tools that helps e-commerce businesses understand their position in the market. The software enables organizations to compare prices, track pricing trends, and analyze competitor behavior to gain insights into how their business measures up.
The platform is divided into two sections: one for retailers and another for brands and producers. For retailers, the solutions include intelligence on prices, monitoring of competitor prices, in-store monitoring of traditional rivals, intelligence on catalogs, repricing engines, and AI-generated dynamic pricing recommendations. These tools help retailers maintain an optimal pricing position in the market.
For brands and producers, Minderest provides solutions such as monitoring of minimum advertised price (MAP) and manufacturer-suggested retail price (MSRP) compliance, MSRP in-store verification, and analysis of distribution channels.
Minderest Features
- Competitor Price Tracking
- Catalogue Intelligence
- Rules-Based Price Recommendation Module
- Dynamic Pricing Software
- MAP & MSRP Monitoring
- Distribution Channel Analysis
netRivals
netrRvals is a competitor analysis tool that caters to two primary target groups: retailers and brands. The goal of Netrivals is to provide a thorough market overview in a more streamlined fashion.
For retailers, netRivals offers a range of features such as competitive analysis and pricing intelligence. This includes tracking price changes on popular e-commerce platforms like Google and Amazon, monitoring product attributes and prices, dynamic pricing management, and analyzing customer testimonials and reviews. It allows for margin protection without destroying price perception.
For brands, netRivals provides analysis tools to aid in product discovery and performance, e.g., tracking stock availability, conducting market research, analyzing product ratings, and benchmarking against competitors.
netRivals’ powerful API allows businesses to integrate their analytics into existing systems and data, ensuring seamless information flow across all platforms.
netRivals Features
- Google Shopping Price Monitoring
- Competitor Monitoring
- Dynamic Pricing
- Control of Stock Availability
- Customizable Dashboards
- Browser Extension
- Product Data Extraction
Intelligence Node
Intelligence Node is a collection of competitor analysis tools that aims to streamline your business operations in three main areas: brand intelligence, retailer intelligence, and data intelligence.
Each of these categories offers detailed analyses, providing you with the insights necessary to make informed decisions. The tool also offers powerful data science and insights into customer behavior, allowing you to respond quickly and keep up with market trends.
The Retailer Intelligence module is particularly useful for ecommerce businesses as it provides access to pricing, promotions, inventory, and assortment information in the form of easy-to-read visuals. This, along with the competitor analysis offered in the Brand Intelligence package, enables businesses to ensure that their pricing and marketing strategies are on the right track.
Intelligence Node Features
- Assortment Planning
- Product Availability
- Competitive Benchmarking
- Competitor Analysis
- Digital Shelf Analytics
- Product Matching
Price2Spy
Price2Spy is a competitive intelligence tool that specializes in online price monitoring and price comparison. These features are crucial for keeping your company competitive and ensuring that your marketing efforts, such as paid ads, social media campaigns, and SEO strategies, are effective.
Price2Spy also provides a Price Change Alerts function that immediately notifies you when your competitors change their prices. This allows you to respond quickly and adjust your pricing strategy accordingly. Moreover, Price2Spy is a top-notch repricing service that makes tracking pricing trends almost effortless.
Although the tool has a limited range of visualizations and does not allow for the import of a CSV file with product URLs, it is still one of the better competitor analysis tools available in the market.
Price2Spy Features
- Price Monitoring
- Price Comparison
- Pricing Analytics
- Price Change Alerts
- API
- Automatch
- Site Crawl and Data Extraction
InSiteTrack
InSiteTrack is a powerful market intelligence tool that assists companies in achieving their marketing objectives by providing a variety of market insights. It specializes in competitive research across several niches, including automotive, home improvement, health and beauty, fitness equipment, and more.
The tool uses machine learning and human intelligence to identify products on competitors’ websites that match their own and compares them.
By automating data collection and market analysis, InSiteTrack allows businesses of all sizes to track and engage in online conversations in real time. By unlocking the full potential of business intelligence, InSiteTrack provides companies with valuable insights to help them stay ahead of their competition.
InSiteTrack Features
- Competitor Price Tracking
- Automated Data Collection
- Auto Product Matching
- Price Intelligence Dashboard
- Pricing Position
- Email Alerts
Pricefy
Pricefy, a competitor analysis tool, is recognized for two key attributes: a robust API and a customer-focused pricing structure.
The tool’s API allows for an effortless integration with your website, thereby optimizing your marketing strategy. The tool functions as a browser extension, and its extensive knowledge base ensures that users are not overwhelmed by the wealth of features it offers.
In addition to its existing range of features, Pricefy has an affordable pricing model, making it an attractive option for small and large online retailers. It empowers e-commerce businesses engaged in organic or paid search campaigns to determine their competitor’s search engine rankings and devise strategies to overcome them.
Pricefy Features
- API
- Competitor Price Monitoring
- Price Analysis
- Products Opportunities
- Competitors Markup Analysis
- Automatic Product Match
PriceManager
PriceManager is an e-commerce price monitoring software that uses advanced technology and integrated reporting tools to provide effective results. It is a practical option for distributors, retailers, and brand manufacturers, helping simplify tasks and make the pricing process more manageable.
Key features of the tool include competitor price monitoring, a repricing engine, custom pricing rules, elasticity-based pricing, and market data analysis. It is also well-suited for minimum advertised pricing (MAP) monitoring, which can protect companies from price erosion, maintain brand integrity, and prevent negative consumer experiences.
PriceManager Features
- Competitor Price Monitoring
- Proactive Pricing Model
- Secure Bulk Data Management
- Repricing Engine
- Minimum Advertised Pricing (MAP) Monitoring
- Precise Product Matching
Wiser
Wiser is a competitor analysis tool that offers easy-to-understand graphs and actionable insights. It is an e-commerce tool designed for marketing teams to accurately portray the retail landscape and uncover emerging trends in the market.
Wiser offers a mix of online and in-store solutions that cover a range of potential issues, including brand intelligence, consumer experience, shopper insights, and store operations. It stands out as one of the most reliable tools for comparing a company’s products and prices to its key competitors.
The software not only collects data but also consolidates it, making the insights it delivers concise and easy to act upon. If you want to put your visitors in a spending mood, Wiser can help you achieve this goal. The developers of Wiser also offer solid customer support to ensure that you can handle any problems that may arise.
Wiser Features
- Commerce Execution Suite
- Shopper Sentiment Analysis
- Assortment & Availability Intelligence
- Customizable Repricing Strategies
- Price Indexing and Management
- Live Price Check
Competitor Monitor
Competitor Monitor is a tool designed for e-commerce competitor analysis that offers several benefits. Its primary focus is to monitor and analyze changes in the market and provide brands and retailers with detailed information.
This tool can also assist with progress tracking, sales boosting, and offer expansion. It sends alerts on product availability and competitors’ prices, giving retailers actionable data to gain the upper hand in the market.
For brands, Competitor Monitor provides valuable information on discounts and reseller assortment, enabling them to prioritize actions and gain a competitive edge.
Competitor Monitor is a good piece of management software for competitor tracking in e-commerce businesses across a range of sectors, including sportswear, outdoors, cycling, home improvements, photography, toys, automotive, skincare, and lifestyle.
Competitor Monitor Features
- Market Competition Analysis
- Alerts on Product Availability
- Inventory Management
- Dashboarding
- Heat Mapping
- User-Based Reports
Prisync
Prisync is one of the best competitive analysis tools on the market, providing countless valuable features to business users across many industries. It makes running an online store much more manageable both for large enterprises and small local businesses alike.
Prisync Features
- Competitor Price Tracking
- Dynamic Pricing
- User-Friendly Dashboard
- Proactive Customer Service
- Flexible Subscription Plans
- Batch Data Importing
- Price History
- Daily Email Reporting
To Sum Up
Competera is a comprehensive and user-friendly platform designed to help businesses automate the process of price optimization. However, it isn’t the only tool on the market that can provide you with such insights. There are plenty of alternatives to Competera worth considering, each offering its own unique features set and pricing plans.
One of these Competera alternatives is Brandly360 – an intuitive e-commerce monitoring solution that stands out from its competitors in terms of both feature depth and ease of use. It provides users with real-time data about their rivals’ prices, product assortment, promotions, reviews & ratings, as well as cross-sell tracking capabilities. On top of this, it also offers exclusive product monitoring tools for protecting your brand image online, along with price management solutions to ensure maximum profitability potential for every situation!
Want to get set up with competitor monitoring, price tracking and even more?
Book a free demo to monitor any e-commerce competitor pricing and get instant info of important price movements and more!
Manager with experience in leading team of software developers and testers during implementation of internal and external IT projects. Ceo of Brandly360.com.
