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What benefits do we have thanks to comment monitoring in e-commerce?

I’ve been connected to e-commerce for many years, however I never read reviews (comments) before shopping online. What’s more I thought that nobody does it.  According to me writing reviews is only useful in the case of Ceneo or Allegro, where the number of reviews can tell us how popular and reliable a particular store is. According to Whitepress survey, 70 % of users rate a store on the basis of reviews.

It lasted until one of customers ordered us to analyse the impact of number and quality of reviews on product conversion at the store. We’ve conducted an analysis in the group of about 20 000 products from 11 product categories.

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Reliability – positive reviews are the key to success of an online store

Reliability – positive reviews are the key to success of an online store

What’s the secret of success?

You’ve created an online store or maybe you think about founding it, and now you wonder – how to succeed in it? Is it connected with products that you sell? It’s surely connected with the popularity of your store. Or maybe it’s connected with low prices? It’s also extremely important for customers. But what’s the most important for customers?

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