When the sales in your online store increases you look for new channels thanks to which you’ll reach your potential customers. One of possibilities of sales development and increasing the leads are price comparison websites. According to the research conducted by Gemius, every second person who buys in the Internet uses this type of tools. In this post you’ll find out how price comparison websites work and what are their pros and what threats they can cause. So let’s have a look at some solutions.
Price optimization is actually a base for generating income in a retail trade, and especially in e-commerce. Don’t cheat ourselves. Discounts aren’t still working so well and optimizations of stores don’t cause bigger changes in sales. So what should we concentrate on? We should have a closer look at product prices. Sometimes a little change can result in lower sales, but in better margin and more money for your business.