Tag: e-commerce

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Winning the rapidly changing world of e-Commerce

The dynamics of world events cause enormous volatility in customers’ purchasing behavior. This is a big challenge for most companies in the consumer goods industry operating in the e-commerce market....

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The influence of smartphones on shopping in e-commerce

Nowadays the world is dominated by mobile devices. Most of us have a smartphone and want to use its potential, so as to make their lives easier. Businessmen, who want...

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Make use of Allegro and increase your sales

It’s not a secret that Allegro is currently a leader among auction sites in Poland. Allegro enables you to present your own offers in a very easy way. Unfortunately competition...

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Bundles: 9 practical tips in e-commerce

In this post I’ll shortly describe the rules of making bundles and suggest you some practical tips, which will help you to improve efficiency of conducted activities.

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The magic of the lost benefits in e-commerce

We start our new cycle entitled: price and special offers management in e-commerce. We’ll be writing on different topics connected with behavioral economics, effectiveness of promotional activities and price management....

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The paradox of choice in e-commerce

Today we’ll try to answer the question – whether a big choice offered to the client is an advantage or disadvantage. Let’s start with presenting such an experiment: two groups...

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Cross-selling: how to increase the amount of goods sold – 6 tips

Cross-selling – is a commercial technique connecting a product or  service to the purchase of another product or service. In 2006, Jeff Bezos, revealed that 35% of Amazon sales were...

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How to set SaaS pricing ? – the best tips

In this article I’ll describe you how to choose the best price for SaaS product. So what is ‘optimal price’? It’s the price at which the company will achieve the...

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The 6 biggest mistakes in e-shops

The amount and variety of special offers is huge in e-shops. So how to use them wisely, so as to gain a maximum sales revenue? I present you the 6...

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