I’ve been connected to e-commerce for many years, however I never read reviews (comments) before shopping online. What’s more I thought that nobody does it. According to me writing reviews is only useful in the case of Ceneo or Allegro, where the number of reviews can tell us how popular and reliable a particular store is. According to Whitepress survey, 70 % of users rate a store on the basis of reviews.
It lasted until one of customers ordered us to analyse the impact of number and quality of reviews on product conversion at the store. We’ve conducted an analysis in the group of about 20 000 products from 11 product categories.