You’ve already have your service on the market and you’re still developing it. That is why you wonder if you should raise your pricing. It’s tempting, because it’s one of the easiest ways to increase your company profits. Unfortunately the issue of pricing change is in most cases a huge burden for a company. If you do it wrongly your company image can lose quite a lot and additionally dissatisfied clients will vent their anger on you.
Here are some facts about Amazon:
• 304 millions active users accounts
• Sale in 2014 – 2 milliards products
• The amount of available products in sales – 250 millions (only in USA)