Written by Marek Kosno02/06/2020A good product search engine is one of the most important elements in an online store and that’s for two reasons:
Written by Marek Kosno17/04/2020Manufacturers have long been concerned about the proper presentation of products in traditional shops. They monitor the location of the goods on the shelves, their arrangement, special offers, advertisements, etc.., because they recognize a distinct impact of these factors on the sale of products. Such principles include:
Written by Marek Kosno16/04/2020
Many customers (over 60%) change the brand of the chosen product while they are already in the online store. Why? Because they get information about products or their features that they didn’t know before.
This knowledge can be acquired from many places in the online store, the most important of them are:
Written by Marek Kosno18/03/2020
At the very beginning we should ask ourselves a question if it’s worth caring about brand visibilty in the online shop? Let’s quote some facts::
65% decides about the choice of product in the online shop
14% of global sale is conducted online
75% of customers read product description, specification, comments and compare prices
Written by Robert Walkowski30/01/2019When the sales in your online store increases you look for new channels thanks to which you’ll reach your potential customers. One of possibilities of sales development and increasing the leads are price comparison websites. According to the research conducted by Gemius, every second person who buys in the Internet uses this type of tools. In this post you’ll find out how price comparison websites work and what are their pros and what threats they can cause. So let’s have a look at some solutions.
Written by Sławomir Sitarski22/12/2018Christmas is a hot season for many online stores. They gain the highest sales results on an annual basis, what is connected with intense preparation before this season.
Starting already in November the number of customers, who do the online shopping, is increasing. First we have Black Friday, then Cyber Monday and the hot shopping season lasts until Christmas. This trend is used by price comparison websites. We can notice here their advertising activity. Thanks to many different ad sources they attract Internet users.
Every online seller wants to know what to do to be chosen from many competitive stores.
Written by Robert Walkowski19/12/2018Price optimization is actually a base for generating income in a retail trade, and especially in e-commerce. Don’t cheat ourselves. Discounts aren’t still working so well and optimizations of stores don’t cause bigger changes in sales. So what should we concentrate on? We should have a closer look at product prices. Sometimes a little change can result in lower sales, but in better margin and more money for your business.
Written by Marek Kosno31/10/2018I’ve been connected to e-commerce for many years, however I never read reviews (comments) before shopping online. What’s more I thought that nobody does it. According to me writing reviews is only useful in the case of Ceneo or Allegro, where the number of reviews can tell us how popular and reliable a particular store is. According to Whitepress survey, 70 % of users rate a store on the basis of reviews.
It lasted until one of customers ordered us to analyse the impact of number and quality of reviews on product conversion at the store. We’ve conducted an analysis in the group of about 20 000 products from 11 product categories.
Written by Robert Walkowski08/10/2018Nowadays the world is dominated by mobile devices. Most of us have a smartphone and want to use its potential, so as to make their lives easier. Businessmen, who want to increase their sales, know about it very well. That is why they are so interested in influence of mobile on sales, both online sales and stationery sales. It’s hard to measure this phenomenon precisely, however there are no doubts about its extreme support for sales. Trend awareness is especially essential for businessmen, who make their first steps in e-commerce, online store owners and businessmen who base on Internet sales. This trend is very important. Leading mobile marketing agencies did much research and market analysis about that how smartphones affect sales. The results of this research has shown that smartphones are used in many fields and at the end of this year over 50% of e-commerce traffic will come from mobile devices. That is why it’s worth having a closer look at this issue, so as to use a developing channel wiser.
Written by Marek Kosno21/09/2018What’s the secret of success?
You’ve created an online store or maybe you think about founding it, and now you wonder – how to succeed in it? Is it connected with products that you sell? It’s surely connected with the popularity of your store. Or maybe it’s connected with low prices? It’s also extremely important for customers. But what’s the most important for customers?
