Category: Price management

How to Price a Product

Comprehensive Yet Concise Guide The price of a product is among the key factors of its success...

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Competitive Pricing Strategy

Your pricing strategy is one of the most powerful marketing tools. You can invest in your website,...

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EDLP (Everyday Low Pricing)

Running a successful company requires more than just a sound business idea and a good product. You...

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Strategies to Improve Sales and Profitability

Sales and profitability are essential to the success of any company. Without sales, a business cannot generate...

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Price Optimization Models

Price setting can make or break any business. After all, making a wrong guess can lead to...

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Conducting Competitive Pricing Analysis

The process of pricing a product or a service can be challenging and time-consuming. On the one...

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Price Elasticity Formula

What Is Price Elasticity of Demand? Price elasticity of demand is a term used to describe the...

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What Is Competitive Pricing Intelligence?

Competitive pricing intelligence, also commonly referred to as price intelligence, is a business activity that involves collecting...

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What Is Competitor-Based Pricing?

In order to streamline your sales funnel and marketing efforts, it’s vital to understand your customers’ purchasing...

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Major Pricing Strategies: A Short Guide

Setting prices is a crucial part of the marketing process that requires you to conduct in-depth market...

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