When the sales in your online store increases you look for new channels thanks to which you’ll reach your potential customers. One of possibilities of sales development and increasing the leads are price comparison websites. According to the research conducted by Gemius, every second person who buys in the Internet uses this type of tools. In this post you’ll find out how price comparison websites work and what are their pros and what threats they can cause. So let’s have a look at some solutions.
Price optimization is actually a base for generating income in a retail trade, and especially in e-commerce. Don’t cheat ourselves. Discounts aren’t still working so well and optimizations of stores don’t cause bigger changes in sales. So what should we concentrate on? We should have a closer look at product prices. Sometimes a little change can result in lower sales, but in better margin and more money for your business.
It’s not a secret that Allegro is currently a leader among auction sites in Poland. Allegro enables you to present your own offers in a very easy way. Unfortunately competition is huge. That is why you should think how to increase interest in your offer.
Allegro has decided to standardize the appearance of all auctions, so all sellers have equal sales chances (in theory). They want to standardize the appearance of all auctions in all their channels – both web channels and applications. The sellers who won’t respect the rules won’t be able to sell their products using ‘old templates’. Such an offer will disappear and you will have to create a sales offer from the very beginning. So track all changes in the service and implement them as quickly as possible. Thanks to that you will be sure that your offer is still available. Below I present some important issues, you should remember about:
This is the first post from the series of articles about price management at online store (and not only). In this series I’ll try to describe in detail how the modern process of price management looks like.
NOTE! In relation to confidentiality undertakings we don’t provide in this article specific data of allegro accounts and other data that could enable seller’s identification.
The case that we describe here considers a seller, who sells different kinds of computer hardware such as: components of a computer, routers, printers and so on.
We start our new cycle entitled: price and special offers management in e-commerce. We’ll be writing on different topics connected with behavioral economics, effectiveness of promotional activities and price management. Our main aim will be conveying you useful tips, which will help you to maximize sales revenues in your e-shop.
Today we’ll try to answer the question – whether a big choice offered to the client is an advantage or disadvantage.
Let’s start with presenting such an experiment: two groups of clients were offered to taste different kinds of jams. The first group was given 6 kinds of jams, the second 24 kinds. It turned out that 30% of clients from the first group bought later a jar of jam, and only 3% of clients from the second group. Why?
Setting pricing strategy for the products sold is sometimes very difficult, because there is no ready set of rules, which would help to do it in an easy way. In this post we’re focusing on the situation, when the same products are available in different e-shops.
In this article I’ll describe you how to choose the best price for SaaS product.
So what is ‘optimal price’? It’s the price at which the company will achieve the maximum profit from sales in a particular period of time.
You’ve already have your service on the market and you’re still developing it. That is why you wonder if you should raise your pricing. It’s tempting, because it’s one of the easiest ways to increase your company profits. Unfortunately the issue of pricing change is in most cases a huge burden for a company. If you do it wrongly your company image can lose quite a lot and additionally dissatisfied clients will vent their anger on you.