shop online

Search results in an online store and why do you need to be there

A good product search engine is one of the most important elements in an online store and that’s for two reasons:

  • It enables a customer to find products he is looking for, based on names or features (e.g.: no-frost fridge).
  • It enables a store to control search results in order to promote chosen products (e.g. with a higher margin).  
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woman shopping online

Digital Shelf – presentation of products in an online shop

Manufacturers have long been concerned about the proper presentation of products in traditional shops. They monitor the location of the goods on the shelves, their arrangement, special offers, advertisements, etc.., because they recognize a distinct impact of these factors on the sale of products. Such principles include:

  • The location of articles at “eye level”
  • Sweets at the checkout
  • Grouping of goods most often purchased together
  • and many others.
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shopping online

Product descriptions – why are they so important?

Many customers (over 60%) change the brand of the chosen product while they are already in the online store. Why? Because they get information about products or their features that they didn’t know before.

This knowledge can be acquired from many places in the online store, the most important of them are:

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hipster santa

Pre-Christmas season is a hot time for an e-commerce

Christmas is a hot season for many online stores. They gain the highest sales results on an annual basis, what is connected with intense preparation before this season.

Starting already in November the number of customers, who do the online shopping, is increasing. First we have Black Friday, then Cyber Monday and the hot shopping season lasts until Christmas. This trend is used by price comparison websites. We can notice here their advertising activity. Thanks to many different ad sources they attract Internet users.

Every online seller wants to know what to do to be chosen from many competitive stores.  

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woman hands on laptop

What benefits do we have thanks to comment monitoring in e-commerce?

I’ve been connected to e-commerce for many years, however I never read reviews (comments) before shopping online. What’s more I thought that nobody does it.  According to me writing reviews is only useful in the case of Ceneo or Allegro, where the number of reviews can tell us how popular and reliable a particular store is. According to Whitepress survey, 70 % of users rate a store on the basis of reviews.

It lasted until one of customers ordered us to analyse the impact of number and quality of reviews on product conversion at the store. We’ve conducted an analysis in the group of about 20 000 products from 11 product categories.

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The influence of smartphones on shopping in e-commerce

The influence of smartphones on shopping in e-commerce

Nowadays the world is dominated by mobile devices. Most of us have a smartphone and want to use its potential, so as to make their lives easier. Businessmen, who want to increase their sales, know about it very well. That is why they are so interested in influence of mobile on sales, both online sales and stationery sales. It’s hard to measure this phenomenon precisely, however there are no doubts about its extreme support for sales. Trend awareness is especially essential for businessmen, who make their first steps in e-commerce, online store owners and businessmen who base on Internet sales. This trend is very important. Leading mobile marketing agencies did much research and market analysis about that how smartphones affect sales. The results of this research has shown that smartphones are used in many fields and at the end of this year over 50% of e-commerce traffic will come from mobile devices.  That is why it’s worth having a closer look at this issue, so as to use a developing channel wiser.

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Reliability – positive reviews are the key to success of an online store

Reliability – positive reviews are the key to success of an online store

What’s the secret of success?

You’ve created an online store or maybe you think about founding it, and now you wonder – how to succeed in it? Is it connected with products that you sell? It’s surely connected with the popularity of your store. Or maybe it’s connected with low prices? It’s also extremely important for customers. But what’s the most important for customers?

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make use of allegro

Make use of Allegro and increase your sales

It’s not a secret that Allegro is currently a leader among auction sites in Poland. Allegro enables you to present your own offers in a very easy way. Unfortunately competition is huge. That is why you should think how to increase interest in your offer.

Allegro has decided to standardize the appearance of all auctions, so all sellers have equal sales chances (in theory). They want to standardize the appearance of all auctions in all their channels – both web channels and applications. The sellers who won’t respect the rules won’t be able to sell their products using ‘old templates’. Such an offer will disappear and you will have to create a sales offer from the very beginning. So track all changes in the service and implement them as quickly as possible.  Thanks to that you will be sure that your offer is still available. Below I present some important issues, you should remember about:

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paradox of choice

The paradox of choice in e-commerce

The paradox of choiceToday we’ll try to answer the question – whether a big choice offered to the client is an advantage or disadvantage.

Let’s start with presenting such an experiment: two groups of clients were offered to taste different kinds of jams. The first group was given 6 kinds of jams, the second 24 kinds. It turned out that 30% of clients from the first group bought later a jar of jam, and only 3% of clients from the second group. Why?

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