Category: E-commerce

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Customer segmentation – what is it about?

The e-commerce world is quite large and interesting. To succeed, you need to focus on many things that interact with each other. Running your online store, you should always keep...

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Premium brands and luxury goods: do they have to compete?

Are premium brands resistant to the competition? Does the need to adapt to the market not apply to luxury goods? The basic feature of luxury products is that they are...

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Winning the rapidly changing world of e-Commerce

The dynamics of world events cause enormous volatility in customers’ purchasing behavior. This is a big challenge for most companies in the consumer goods industry operating in the e-commerce market....

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Digital Shelf – how to measure the product’s visibility?

The concept of the Digital Shelf in online stores has become a permanent fixture in the dictionary of people involved in e-commerce, and building the visibility of products in online...

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Monitoring of Banner ads in e-commerce

Banner ads are among the most popular promotion methods in online stores. Their number is often annoying to users. However, it is still one of the best ways to communicate...

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Pricing strategies in e-commerce

The pricing strategy is one of the most important factors in determining the success or failure of sales in e-commerce. This is because the customer can easily compare product prices...

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Brand monitoring – increase your visibility

One of the key elements of brand promotion is increasing its visibility on the Internet. This can be achieved through various activities which include:  Promotion in online stores  Content marketing ...

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Amazon – methods of increasing sales (promotion monitoring)

Amazon is the largest online store in the world, which has mastered the ability to simplify online shopping for customers. One of the company’s key success factors is the analytical...

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Search results in an online store and why do you need to be there

A good product search engine is one of the most important elements in an online store and that’s for two reasons: It enables a customer to find products he is...

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Digital Shelf – presentation of products in an online shop

Manufacturers have long been concerned about the proper presentation of products in traditional shops. They monitor the location of the goods on the shelves, their arrangement, special offers, advertisements, etc..,...

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