Category: E-commerce

Customer segmentation – what is it about?

The e-commerce world is quite large and interesting. To succeed, you need to focus on many things...

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Premium brands and luxury goods: do they have to compete?

Are premium brands resistant to the competition? Does the need to adapt to the market not apply...

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Winning the rapidly changing world of e-Commerce

The dynamics of world events cause enormous volatility in customers’ purchasing behavior. This is a big challenge...

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Digital Shelf – how to measure the product’s visibility?

The concept of the Digital Shelf in online stores has become a permanent fixture in the dictionary...

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Monitoring of Banner ads in e-commerce

Banner ads are among the most popular promotion methods in online stores. Their number is often annoying...

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Pricing strategies in e-commerce

The pricing strategy is one of the most important factors in determining the success or failure of...

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Brand monitoring – increase your visibility

One of the key elements of brand promotion is increasing its visibility on the Internet. This can...

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Amazon – methods of increasing sales (promotion monitoring)

Amazon is the largest online store in the world, which has mastered the ability to simplify online...

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Search results in an online store and why do you need...

A good product search engine is one of the most important elements in an online store and...

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Digital Shelf – presentation of products in an online shop

Manufacturers have long been concerned about the proper presentation of products in traditional shops. They monitor the...

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