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Major Pricing Strategies: A Short Guide

Setting prices is a crucial part of the marketing process that requires you to conduct in-depth market...

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Retail Pricing Strategies and Tactics

In today’s competitive retail market, it is more important than ever for retailers to have a clear...

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Sales in e-commerce – how to do them right?

Running your online store is quite a challenge. We have to consider a lot of issues: from...

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Customer segmentation – what is it about?

The e-commerce world is quite large and interesting. To succeed, you need to focus on many things...

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Premium brands and luxury goods: do they have to compete?

Are premium brands resistant to the competition? Does the need to adapt to the market not apply...

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Winning the rapidly changing world of e-Commerce

The dynamics of world events cause enormous volatility in customers’ purchasing behavior. This is a big challenge...

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How much time can you spend managing your prices?

Many sellers and distributors are already aware that appropriate pricing, i.e. strategy and dynamic price management, is...

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Search results in an online store (share of search) – how...

The term search engine is mainly associated with Google services, however, online stores (e-commerce) also use advanced...

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Man vs machine and incorrect data. How to deal with price...

An increasingly popular customer question related to e-commerce monitoring tools is the issue of automatic pricing based...

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Digital Shelf – how to measure the product’s visibility?

The concept of the Digital Shelf in online stores has become a permanent fixture in the dictionary...

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