How do price comparison websites work and what are their pros?

How do price comparison websites work and what are their pros?

When the sales in your online store increases you look for new channels thanks to which you’ll reach your potential customers. One of possibilities of sales development and increasing the leads are price comparison websites. According to the research conducted by Gemius, every second person who buys in the Internet uses this type of tools. In this post you’ll find out how price comparison websites work and what are their pros and what threats they can cause. So let’s have a look at some solutions.

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5 advantages of price optimization that you need to know

5 advantages of price optimization that you need to know

Price optimization is actually a base for generating income in a retail trade, and especially in e-commerce. Don’t cheat ourselves. Discounts aren’t still working so well and optimizations of stores don’t cause bigger changes in sales. So what should we concentrate on? We should have a closer look at product prices. Sometimes a little change can result in lower sales, but in better margin and more money for your business.

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The influence of smartphones on shopping in e-commerce

The influence of smartphones on shopping in e-commerce

Nowadays the world is dominated by mobile devices. Most of us have a smartphone and want to use its potential, so as to make their lives easier. Businessmen, who want to increase their sales, know about it very well. That is why they are so interested in influence of mobile on sales, both online sales and stationery sales. It’s hard to measure this phenomenon precisely, however there are no doubts about its extreme support for sales. Trend awareness is especially essential for businessmen, who make their first steps in e-commerce, online store owners and businessmen who base on Internet sales. This trend is very important. Leading mobile marketing agencies did much research and market analysis about that how smartphones affect sales. The results of this research has shown that smartphones are used in many fields and at the end of this year over 50% of e-commerce traffic will come from mobile devices.  That is why it’s worth having a closer look at this issue, so as to use a developing channel wiser.

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